The collaboration builds on a relationship that already runs through several Anantara properties. The Jim Thompson Explorer Suite at Anantara Siam Bangkok Hotel and the designer villa at Anantara Mai Khao Phuket Villas both carry the silk house’s designs, from its signature silk weaves to motifs drawn from Thai craft traditions. ‘Soul of Siam’ extends that partnership from interiors into wearable pieces guests can take home.

Jim Thompson, an American architect turned entrepreneur, founded the Thai Silk Company in 1951, helping to revitalise Thailand’s silk industry and bring Thai silk to international recognition. The costumes for The King and I were among the international commissions that carried the work onto the world stage. Thompson disappeared without explanation in Malaysia’s Cameron Highlands in 1967, a mystery that remains unsolved. The company now trades in more than 60 countries and holds its heritage at the Jim Thompson House in Bangkok, a complex of six traditional teak houses that doubles as a museum for his art collection.

The nine-piece collection includes a wrap kaftan, a silk scarf, a silk pocket square, a Capri beach bag, an origami elephant cap and vanity travel pouch and laptop case in two designs: the collection’s signature ‘Soul of Siam’ print and a deep navy palette, offering a more understated interpretation of Thai elegance. Every piece is cut, milled and finished using techniques Jim Thompson has championed for decades.

The hand-drawn motif at the centre of the collection draws on Thai temple architecture, mythical guardian figures, rural landscapes and tropical flora – a visual record of the cultural references that run through both brands in Thailand. Reinforcing the partnership’s shared roots, the bespoke ‘Soul of Siam’ logo was created to reflect the Thai heritage of both brands. Its stylised letter “A” draws inspiration from the silhouette of traditional Thai temple architecture, reinterpreted as a contemporary design mark.

The imagery and video for the campaign were shot on location at Anantara Siam Bangkok and Anantara Riverside Bangkok, fronted by Thai power couple Cindy Sirinya Bishop and Byron Bishop. Cindy is one of Thailand’s best-known faces, crowned Miss Thailand World in 1996 and later a host and judge on Asia’s Next Top Model. Byron, an American-born actor, model and producer based in Bangkok, has built a screen career across Thai and regional productions. Married since 2005, the couple bring a homegrown glamour to the campaign that mirrors the collection’s own pairing of Thai heritage with a contemporary point of view.

As Thailand’s premier export promotion agency, DITP plays a pivotal role in positioning the country as a global hub for lifestyle and fashion industries. STYLE Bangkok 2025 is not just an exhibition—it is a strategic initiative driving economic growth, supporting Thai SMEs, artisans, and entrepreneurs, and elevating Thai design to the global stage. This year, the event expects to welcome over 25,000 visitors, including top-tier buyers, retailers, and designers from around the world, reinforcing Thailand’s influence in the global marketplace.

STYLE Bangkok 2025 features seven product categories—Furniture, Home Décor, Fashion, Houseware, Health & Beauty, Gifts, and Toys—while special exhibitions and business-driven activities further solidify its impact. Among the highlights are:

• ‘Pha Thai Sai Hai Sanook’ under Royal Initiative of HRH Princess Sirivannavari – Promoting Thai textiles and craftsmanship in contemporary fashion and design.
• ASEAN Furniture Design Award 2025 – Showcasing finalists of sustainable and forward-thinking furniture designs award from emerging ASEAN talents.
• DEmark & G-Mark Exhibition – Displaying Thailand’s most innovative design products in partnership with Japan’s Good Design Award (G-Mark).
• STYLE Gallery – A curated exhibition bridging art and commercial design.
• The New Faces – Introducing rising Thai SMEs to international markets.

Beyond exhibitions, DITP ensures STYLE Bangkok 2025 serves as a powerful trade accelerator with business matching programs, networking receptions, and live commerce sessions. Global buyers and investors will have access to exclusive opportunities to engage with Thai brands, fostering partnerships that drive export growth and industry transformation.

With a steadfast commitment to sustainability, innovation, and international trade, DITP continues to shape Thailand’s future as a global leader in creative industries. Don’t miss the chance to be part of STYLE Bangkok 2025, where design, sustainability, and commerce converge.

STYLE Bangkok 2025 runs from 2–6 April 2025 at QSNCC, Bangkok.

For more information, visit www.stylebangkokfair.com
Pre-register now, click https://evcnx.co/ZUkZy

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