MINISO officially announced the launch of the first-ever LISA × MINISO Global Pop-Up, alongside the debut of the new LISA × MINISO collection featuring more than 70 products inspired by LISA’s signature aesthetic. Starting in Thailand, the tour will travel across key markets in Asia, the U.S. and Mexico, bringing fans exclusive merchandise and immersive themed spaces that deliver an unforgettable IP experience.
Inspired by LISA, Designed for Fans Worldwide
As one of the world’s most influential artists, LISA has become a global icon through her impact across music, fashion, and popular culture. With a highly engaged fan base, LISA continues to shape global trends and inspire young consumers worldwide.
The global LISA × MINISO collection features more than 70 trend-setting items across categories including bags, apparel, blind boxes and lifestyle accessories. It also includes the YOYO × LISA Collection Vinyl Plush Surprise Box series, featuring MINISO’s own artist IP, YOYO. Inspired by LISA’s distinctive style and global appeal, the collection is fashion-forward yet functional, showcasing a signature blend of cuteness, style and sophistication. In addition to the global product lineup, exclusive regional items and limited-edition releases will be introduced, delivering unique surprises for fans and collectors.
Beginning in Bangkok, Bringing the Experience to Fans Across Asia and North America
The tour kicked off with the opening of the official LISA × MINISO pop-up store at ICONSIAM in Bangkok, one of Thailand’s most iconic retail and lifestyle destinations. As the first stop of the global tour, the launch will transform ICONSIAM into an unmissable destination for fans, bringing the world of LISA × MINISO to life through immersive experiences and large-scale visual takeovers across more than 250 screens throughout the mall, alongside four multi-story banners suspended in the central atrium that extends the collaboration’s visual presence across the space.
The opening drew enthusiastic crowds and strong fan participation, with fans coming together to celebrate LISA and immerse themselves in the world of the collaboration, creating a vibrant atmosphere throughout the venue and marking a memorable start to the global tour.
From September 11 to October 5, the tour will then arrive in Japan at Omotesando Hills in Tokyo. In addition to the pop-up experience, the Japan stop will be amplified through a citywide campaign spanning Tokyo’s key fashion and commercial districts, including branding across the Yamanote Line, premium outdoor placements and extensive visibility throughout Omotesando Hills, further extending the collaboration’s visibility across one of Asia’s most influential fashion capitals.
The global tour is set to continue in China, kicking off on September 12 with three flagship pop-up experiences in Beijing, Shanghai and Shenzhen, alongside the debut of the collaboration at selected MINISO SPACE stores. Located in some of the country’s most iconic commercial and financial districts, the pop-ups offer consumers immersive product showcases, themed installations and interactive fan activities, creating opportunities for fans to connect, interact and celebrate their shared passion for LISA through a blend of products, experiences and community-driven activities.
From October 21 to November 1, the experience will travel to Senayan City Mall in Jakarta, Indonesia. Building on LISA’s strong connection with consumers across Southeast Asia, the Jakarta stop will further expand the tour’s regional reach and bring unique fan experiences to local audiences.
In November, the LISA × MINISO collaboration will arrive in the United States starting November 6, bringing the experience to Fashion Show Las Vegas, Irvine Spectrum Center and The Shops at Santa Anita in Los Angeles. Expansion to Mexico is also coming soon. Through curated displays, experiential installations, and interactive activations, fans across the region will have the opportunity to engage with the collaboration in new and memorable ways.
Expanding the Boundaries of Global IP Operations Through More Immersive Experiences
The LISA × MINISO Global Pop-Up Tour highlights MINISO’s continued evolution from an IP licensing partner to a global IP operation platform. By integrating exclusive merchandise, immersive experiences and localised fan engagement activities, MINISO delivers a consistent yet locally relevant experience across markets. The collaboration reflects MINISO’s ability to bring globally recognised IPs to life through products, experiences and community-driven interactions at scale, creating a celebration that connects fans across markets.
Looking ahead, MINISO will continue to leverage its position as a leading global IP operation platform, partnering with world-renowned IPs to deliver innovative products, immersive experiences and cross-market activations that help consumers connect with what they love, express their individuality and share moments of joy.