The Tourism Authority of Thailand (TAT) hosted Amazing Thai Night in Cannes 2026 to strengthen Thailand’s presence at the Cannes Film Festival 2026. The event is part of TAT’s “Amazing Location Thailand the Story Continues: From Scene to Scenic Journeys” initiative, supporting Thailand’s film tourism direction towards 2027 under the Thailand Film Office-led Thailand FILMAZING Year.
Held at Annex Beach, the event brought together international filmmakers, media professionals, key opinion leaders, and industry partners in an intimate networking setting. Guided by the “Healing is the New Luxury” concept, the evening positioned Thailand as both a world film destination and a healing destination for global cinematic communities.
The event was part of TAT’s involvement in Thailand’s public-private sector presence at the Thailand Pavilion under a Filmtination theme, engaging international industry delegates through seminars, product presentations, media briefings, networking events and workshops. The pavilion was opened on 13 May 2026 by Deputy Prime Minister and Minister of Commerce Mrs. Suphajee Suthumpun, who also presided over a Thai Night reception, held under the gracious patronage of HRH Princess Ubolratana at the Grand Salon, Carlton Cannes, on 14 May 2026 from 18.00 to 21.30 hrs.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “Through Amazing Thai Night in Cannes 2026, TAT is presenting Thailand as a place where storytelling moves seamlessly from screen to journey. With world-class locations, experienced crews, creative energy and heartfelt hospitality, Thailand is ready to welcome global filmmakers as a trusted partner and inspire audiences to discover the Kingdom through cinema, culture and travel.”
The evening translated this vision into an immersive Thai showcase, highlighting the country’s creative energy, cultural expression, hospitality, and growing appeal as a healing destination for international film and media communities. It reinforced TAT’s film tourism direction, linking on-screen visibility with wellness, gastronomy, culture, responsible tourism and local economic value.
Krabi Province serves as the pilot destination, demonstrating how film locations can be developed into immersive visitor journeys. Its limestone coastlines, mangroves, waterfalls, islands and cultural heritage sites have attracted major international productions, including Jurassic World: Rebirth, Fast and Furious 9, and Alien: Earth. This strengthens Krabi’s position as both a creative hub and a nature-based destination.
Building on this momentum, TAT and public sector partners jointly hosted the Love on Screen Film Festival SS 2 in Krabi in February. The festival featured film screenings, a short film competition, master classes and industry seminars under a sustainable tourism framework, while supporting Krabi’s ambition to join the UNESCO Creative Cities Network as a City of Film.
Looking ahead to 2027, the initiative will further promote film locations as gateways to travel experiences. TAT will expand international promotional content, engage global media and streaming platforms, and organise familiarisation trips, film talks, and location briefings across 10 curated film location routes for producers, media, KOLs, and influencers.
Thailand’s film production ecosystem continues to grow, as the country welcomed 546 foreign productions with a combined value of more than 6 billion Baht in 2025, while 218 productions generated 2.46 billion Baht from January to April 2026. The Thailand Film Office offers cash rebates of up to 30 per cent for qualifying productions filmed in Thailand, reinforcing the country’s competitiveness as an international production base. Under the Thailand FILMAZING Year, the country targets 10 billion Baht in film production revenue in 2027.
SOURCE Tourism Authority of Thailand (TAT)