Celebrating 140 Years of Innovation together with customers, fans and communities around the world, Mercedes-Benz has embarked on an epic transcontinental journey. During the Asia leg of the tour, the new S-Class will be a guest in Seoul/South Korea for the world premiere of the new electric C-Class, will visit Auto China in Beijing/China, and will also travel to Vietnam, Thailand, Singapore, Malaysia and Japan.
Following the World Premiere of the New S-Class on 29 January 2026, three new S-Class saloons have set off on a global drive spanning more than 50,000 kilometres across six continents. The journey will visit a symbolic 140 locations, each reflecting a chapter of the brand’s heritage, pioneering spirit and worldwide presence.
From legendary routes and historic milestones to iconic megacities, the convoy is bringing Mercedes-Benz innovation to life on every continent. Along the way, the new S-Class is joined by classic vehicles, current production models and local fleet cars, creating unique encounters at every checkpoint.
The journey offers memorable in-person moments for customers, Mercedes-Benz Club members and fans – from spontaneous meetups to exclusive stories and showcases. Local celebrations and community highlights continue to shape the journey as it unfolds.
In the first stage, the journey started in Stuttgart and went across Europe – including through Switzerland, France, Spain and Belgium. In South America, the convoy visited Brazil, Argentina, Uruguay and Chile. After that, the drive went on to North America.
The global drive will conclude in Stuttgart in October– where the Mercedes-Benz story began.